Typology of the Primary Rigours


by Darren O'Donnell

"This brief typology examines the three primary rigours - the three key areas within which artists can apply their labour to produce impressive results: the physical, the conceptual and the social. The first two – physical and conceptual – have been around for a while and are widely understood. Social rigour, in contrast, is relatively new to the scene, only popping up in the late 20th century and is still the subject of confusion, debate and controversy. As the idea of social relations as material becomes another tool available to all artists, determining whether or not what we’re viewing is breathtaking or dull becomes a central task."

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